Bing Ads vs Google Ads | Why you need Bing Ads Along With Google Ads

Many people are using Google Adwords but they are confused with the collaboration of Bing ads with Microsoft. Now the trending queries regarding online advertising are that which platform we should use for our new business website. Appropriately, this blog will help you to understand the difference of Bing Ads vs Google Ads in online business, which ads platform gives you a better audience, improving performance of sales & how both platforms perform in search engine marketing.

Microsoft Advertising (Bing Ads) vs Google AdWords

Bing Ads are less popular compared to Google Adwords because Google Adwords exist before Bing Ads but time by the time Microsoft Advertising ads are also increasingly used in the online market. Microsoft Advertising provides its users with Microsoft advertising discount codes that help to reach peoples at a low price. Bing Ads also effective for those users also who are making use of Google Adwords too. People have an option regarding advertisement after coming to Microsoft Bing ads. This is the second advertisement platform (if we talk about search engines) after Google AdWords. In short, you can use both platforms sagely for your business growth in the digital world.

Bing Ads vs Google Ads

Feature & Price Comparison Bing Ads vs Google Ads

  • According to sparktoro reports 2019, Bing search on 1.18% of market share in search engines whereas Google search is still leading with 94% of market share in search engines.
  • In the last year 2018, The Searches of desktop-user was 70% of Bing Search and 30% of Google search whereas the searches of Mobile User were 20% of Bing search and 60% of Google search.
  • Bing ads highlight the website URL whereas in Google Adwords it does not show like this.
  • Bing ads permit to reach their old users and educated audience as compared to Google Adwords in cheap price.
  • In an advertising platform, Bing users spent only $500 – $800 by using bing ads coupon codes on their AD campaign whereas Google users spent $3000 on the AD campaign.
  • CPC (Cost-Per-Click) averages low cost on Bing ads because of lower traffic whereas high on Google AdWords

Is Bing affordable in price than Google ads?

Yes, Bing ads are the more affordable price as compared with Google Adwords. Microsft Advertising providing $100 Bing ads coupons that you can use to advertise. In affordable pricing, Bing ads provide you good effective results through high conversion rate but Google Ads bring you relevant traffic.

Bing ads give an effectual amount of reach as compared with Google AdWords but Google’s demographic is very remarkable and not focused.


After collaborating with Microsoft now Bing Ads enhance their power and it becoming more and more powerful every day. Google is currently the most usable ad platform but when we talk about the competition of products and marketing than taking lead is easy on Bing Ads. Taking benefits of both ads can give you numerous benefits but if you are sort of money then Bing Ads is the one that you are looking for.

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